Interview by Candace Rose: Eve of Eve's Apples Lingerie Specializing in Fitting Small Busted & Petite Women

Thank you to Candace Rose, who interviewed Eve and posted this article interview on March 18, 2011! Below is the interview Candace conducted.

"How many of you women are unhappy with your cup size? Do you wish you were a different size? What if I told you you're probably larger than the bra you've been wearing, especially if you have wide set breasts. Would you believe me?

I recently had the pleasure of speaking with Gayvin Powers, (aka: Eve), owner and founder of Eve's Apples Lingerie, which specializes in bras for small busted and petite women. Powers shared that 'many women have different individual cup sizes, many women just have wide set breasts and traditional bra measuring doesn't always work.' I asked Gayvin what inspired her to open her lingerie boutique and she mentioned that a 'fitting at Rigby & Peller in London where the Queen gets fitted was my inspiration. They can tell what size you are bare breasted and they don't measure you. I wanted to design lingerie for small breasts but didn't launch due to my trip to London. It was eyeopening to women's bra sizes and made me think further on style and sizes for small busts.' It's very common for 'shallow breasted women to think they're a AA, but many are actually larger. 90% of women that take our online bra fitting have wide set breasts.' I was also intrigued to learn that 'most women are wide set and that many women who are athletes think that they are A cups but are actually larger.' The easiest quick fit for this situation is to "go down a band size and up a bra size."

To measure your bust properly, Gayvin uses band, cup and individual breast measurements along with assessing body type, breast shape, breast placement and current bra issue. When getting fitted at Eve's Apples they 'like to ask what size you currently wear to see if your band or cup size is correct.' Eve's Apple Lingerie website goes into great detail on how you should measure your breasts which is very easy. All you need is a bra without underwire, measuring tape and you are set! Owner Gayvin will go over your measurements and contact you with your correct bra size. By completing your online consultation you will qualify for free shipping on your first purchase.

When searching for a bra for small busted women it's important to know 'contour bras are not recommended for small busts unless its a petite bra or you have full breast tissue. Nudes are perfect when wearing a white t-shirt. If wearing a one shouldered top - convertible bras are best and give a really a good fit or try a strapless bra.

Eve's Interview Recommendations:

Wacoal Convertible Bra (8 Bras in One), $49.

The Little Bra Company Sascha Convertible Strapless Bra, $64

Timpa Duet Lace Demi Cup Bra, $33.

If you enjoyed this interview, read more with Candace Rose. She has some fabulous designer interviews and insights in the fashion industry! You can find her at: http://candacerose.typepad.com/.

Be sure to visit:
Eve's Apples Lingerie on the web: http://evesappleslingerie.com
Eve's Apples Blog: http://evesapples.blogspot.com
Eve's Apples Twitter: http://twitter.com/eveslingerie
Eve's Apples Facebook: https://www.facebook.com/evesapplesintimates

"Size Up The Web" on EverBeautiful!

Thank you to EverBeautiful.com on posting about our "Size Up The Web" Campaign!

"Eve’s Apples Lingerie – Traditional bra fitting systems don’t work for small breasted women, says Eve of Eve’s Apples Lingerie. To help petite-busted women find their true size and the best fitting brands, Eve’s Apples Lingerie launched a campaign this past January that will run through the end of year. They invite visitors to their site to “Size Up the Web” for a complimentary online bra fitting.

The goal? To get small-breasted women everywhere to experience a bra fitting designed just for less-busty ladies, regardless of body shape. An online bra fitting, you ask? How could it possibly be accurate? “Our complimentary online bra fittings work for small-busted women of all body types – tall, short, broad or slim,” says Eve. “Women do their own measurements in the privacy of their home, then we review each submission personally and determine her true bra size based on all of the factors – not just chest circumference and breast size.” Expanding upon their commitment to help small-busted women feel as alluring as their busty counterparts, Eve’s Apples Lingerie believes the Size Up the Web campaign will:

*Help women look and feel their best in bras that both flatter and fit comfortably
*Increase the number of women who get fitted professionally by offering an at-home solution
*Minimize the hassle, cost and delay of returns for the wrong size, and
*Identify the brands that specialize in small bras and offer hard-to-find sizes

Eve is currently developing a patented bra-fitting system just for small-busted women that can be utilized without the help of a professional. Look for it to be released in late 2011. For more information – and to find your perfect bra size – visit Eve’s Apples Lingerie."

For a limited time, women who get fitted online with Eve's Apples get FREE SHIPPING (domestic) on their first order. Go to Eve's Apples and see why women all over the world are excited for a bra fitting!

For more information about EverBeautiful, go to www.EverBeautiful.com.

Most of all, feeling good starts with you! "Celebrate Your Inner Eve" Today!

xo

~ Eve

Royal Corsetiere to Queen Retires

Many of you will remember my fateful trip to London where I was finally fitted properly at Rigby & Peller. Its the same establishment that held the Royal Warrant of Corsetieres to the Queen of England and was started by June Kenton. Recently, I discovered, that June Kenton, who gave support to the Queen all these years finally retired.

(I feel in love with the above Aubade Bahai bra, above, during my trip to London. It fits and looks incredible on a small bust.)

The Daily Mail reported about this in its article, Better bras... or bust! As the Queen's bra maker bows out, she explains why we all deserve proper support by Ursula Hirschkorn.

(June Kenton, above)

"She has fitted bras for the great and the good for 40 years, but June Kenton, owner of the iconic lingerie boutiques Rigby & Peller, is finally hanging up her bra straps at the age of 73.

Founded at the beginning of World War II, Rigby & Peller soon won favour with royalty - its most famous customer is Queen Elizabeth II - and today it is equally renowned among rock royalty. Lady Gaga is wearing Rigby & Peller in her latest music video. Gwyneth Paltrow, Margaret Thatcher and Sophie Dahl are all devotees, while the store also famously supplied the big pants worn by Renee Zellweger's Bridget Jones....

(The Queen of England, above)

...'Even when my husband Harold and I first started selling lingerie in our own shop in the Seventies, sizes only went up to a D. Now, sizes go all the way from A to J.'

To read the complete article, click on Royal Corsetiere Retires.

Bra Finder: Find Your Perfect Bra Today!

What does a women do who is frustrated with bra sizes, has a small bust or a petite body, and wondering how she's going to get a good bra fitting? Bra shopping in person can be hard, not to mention online!...

Not anymore! Eve's Apples has developed a fun, easy to use Bra Finder that was made with you in mind.

Not every woman was created the same body and the same is true for women with small breasts. A woman with a 34A bra with full breast tissue can look bigger than a woman with a 32C bra with shallow breast tissue. That's one reason why so many women are wearing the wrong bra size. Many shallower busted gals think that they must be an "A" cup because they don't have full breast tissue. That isn't always the case.

The Bra Finder takes that information into consideration so that you will get the bra that closest fits your body type.

In order for you to get an accurate fitting as close as possible to being in an actual store, we've added additional features of the Bra Finder. The features are as follows:

• Breast Type: Fitting questions about your body type - to give a more accurate reading
• Breast Shape: The fullness of your breast tissue dictates what kind of bras will work best on your body
• Functionality: What is the ultimate purpose, desire of use of the bra
• Price: How much do you want to pay
• Size: Click on your bra size (you can calculate it here too or skip it) to find you results

Painless. Specific. And curtailed for you to get your own personal bras according to your body and needs!

This is one of Eve's favorite features on the online website. It's fun, easy and made for you! Click on Eve's Apples Bra Finder to get your basic t-shirt bra, sexy bra, or perfect bra today!

Enjoy!

( Above Images are Eberjey Retro India Bra, $48, and Boythong, $36, found at Eve's Apples Online Lingerie Boutique. Illustration above is from the Eve's Apples Bra Finder)